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Media Asset Management (MAM)

Media asset management software for video teams.

Media asset management (MAM) is software that stores, organizes, searches, and shares production video. Cutsio is built for video teams: upload ProRes for AI search and streaming, find any moment by describing it, organize footage into Collections, and hand selects to Final Cut Pro or DaVinci Resolve. Reviewers are unlimited; plans are priced by footage hours, not headcount.

Pro: 30 storage hours + 300 indexed minutes. Studio: 150 hours + 1,500 minutes. Enterprise: unlimited fair-use hours + 6,000 minutes. See full pricing

01New to MAM?Read the definition02Comparing platforms?10 MAM tools compared03Evaluating cost?See footage-hour pricing
The category, in one screen

What MAM is — and why DAM alone is not enough.

A MAM system runs footage end to end: ingest, search, review, handoff. A DAM governs finished files. Here is both sides in one pass.

  1. 01

    Ingest

    Camera originals in from Dropbox, Drive, Photos, Vimeo. Searchable proxies out, timecode preserved.

  2. 02

    Search

    Auto-transcribed and scene-detected on arrival. Every frame findable by sight and speech.

  3. 03

    Review

    Collections for selects, branded links with tracking. No folder archaeology.

  4. 04

    Handoff

    FCPXML to Final Cut Pro or EDL to DaVinci Resolve. Hours billed, not file weight.

Media asset management software, MAM platform, cloud MAM — different buyer wording for one job: ingest footage, make it findable, review it, hand it to the edit. Compare the 10 tools

DAM governs files. MAM handles footage.

DAM governs all digital files by metadata. MAM handles production video with proxies, codecs, timecode, and NLE integration. Cutsio bridges both with AI-powered visual search across every frame.

DAM vs MAM vs Cutsio comparison
CapabilityCutsioDAMMAM
Built for production video, not file buckets
Frame-level visual + speech search
FCPXML / EDL direct to the timeline
Footage-hour pricing, no per-seat tax
Read the full DAM vs MAM vs VAM comparison
Ingest Layer

Import from anywhere.

Cloud sources, direct uploads, client request links — Cutsio ingests footage from any pipeline and makes it searchable immediately.

One-click cloud imports

Connect Drive, Dropbox, Photos, and Vimeo. Pull footage directly without downloading and re-uploading.

DropboxGoogle DriveGoogle PhotosVimeo

Upload request links

Send a link to clients, crews, or collaborators. They upload directly into the right Collection — no account needed.

Auto-transcribe & index

Every uploaded file is automatically transcribed, scene-detected, and indexed for visual and semantic search.

ARRI+RED
Enterprise add-onPair backup

Camera RAW + ProRes pair backup

For Enterprise workflows, supported ARRIRAW (.ari, .mxf, .arx), RED R3D, and Blackmagic RAW originals can be paired with searchable ProRes proxies through the separate raw ingest add-on. The originals are preserved as linked conform assets; the ProRes copy is searchable by scene, speech, and object. Raw ingest is quoted separately and is not part of per-hour plan pricing.

  • Pair supported camera originals with ProRes proxies
  • RAW preserved with checksum verification
  • ProRes instantly searchable via Visual Search & transcript
  • Download either format at any time
  • Enterprise support for feature-length workflows

Raw ingest is a separate Enterprise workflow. Compressed formats — H.264, ProRes, and standard video MXF — upload directly. Other production add-ons include archive storage, extra visual indexing, extra users, DRM asset protection, and high-bitrate processing.

Discovery Layer

Search your entire video library by meaning.

Cutsio understands scenes, actions, objects, speech, and timestamps — so every useful moment in your media library becomes findable without manual logging or filename archaeology.

Visual Search

Search by what appears on screen — objects, people, scenes, text, and actions. Just describe what you need and Cutsio finds it across your entire library.

Transcript & Semantic Search

Every file is transcribed. Search by spoken phrases, keywords, or meaning — not just file names. Find "strongest product reaction" across all your footage.

Timestamp & Marker Search

Search by timecode ranges, markers, or scene boundaries. Cutsio preserves all metadata from your NLE and camera originals.

Cross-Project Search

Search across your entire workspace, not just one project. Reuse footage from past shoots without manually re-importing or re-logging.

Delivery Layer

Share, review, hand off.

Send polished review links, collect timestamped feedback, or export a pre-edited timeline for your NLE.

Review links

Share a video, a selected moment, or a full Collection. Reviewers watch, comment, approve — no login required.

Collections

Group footage into themed Collections — by project, shoot day, scene, or client. Keep everything organized without folder chaos.

EDL/XML export

Export selects, markers, and structure as FCPXML or EDL. Import into Final Cut Pro or DaVinci Resolve — no re-logging required.

Portfolio showcase & licensing

Turn approved work into a portfolio where viewers can discover and license videos without disconnecting the public showcase from the managed library.

Enterprise identity controls

Enterprise teams can connect SSO, SAML, or Okta. DRM asset protection is available as a production add-on for controlled media workflows.

Why teams switch

Built for footage, not file management.

iconik requires storage gateway configuration and metadata-heavy search. Cutsio has no setup — upload directly, search every frame by visual content, and export a pre-edit to your NLE.

Why do video teams switch from iconik to Cutsio?

iconik is a deep MAM for post houses with gateways and metadata staff. Cutsio is the searchable workspace for teams whose bottleneck is finding footage and shipping selects.

See the full Cutsio vs iconik comparison

Gateway setup before you can search

iconik needs storage gateway configuration and metadata schemas before the library is useful.

Cutsio: upload ProRes directly, no gateway — pair RAW via the Enterprise add-on.

Search needs manual tags

Metadata-heavy search misses what is actually inside the footage.

Visual AI search by content — works on MOS footage with no audio.

Selects get re-logged by hand

Findings in one tool still need manual rebuild in the timeline.

FCPXML / EDL export to Final Cut Pro and DaVinci Resolve.

Per-seat licenses punish growing crews

Every extra editor and reviewer adds to the monthly bill.

Footage hours and indexed minutes — unlimited reviewers at no extra cost.

Search stops at the project edge

One project at a time means past shoots rot in the archive.

Cross-project search across your entire library.

Plans built around hours, not headcount.

Per-GB storage bills grow with the format. Cutsio plans are priced by footage hours, so a 10-minute 4K ProRes file and a 10-minute H.264 file use the same storage allowance — invite your whole crew as reviewers at no extra cost.

PlanPriceStorage hoursIndexed minutes
Pro$59/mo30 hrs300
Studio$249/mo150 hrs1,500
Enterprise$999/moUnlimited fair use6,000

ProRes upload starts on Studio. Extra indexing is $0.25/minute; raw ingest and archive storage are separate add-ons. See full pricing

Compare Cutsio:Frame.ioLucidLinkiconikPIX / Flow Capture
Answers, not slogans

Media asset management, answered straight.

What a MAM is, how it differs from a DAM, and what it costs — in plain terms.

Software that stores, organizes, searches, and shares production video with timecode, proxies, and NLE integration. Cutsio delivers this with one-click cloud imports, auto-transcription, visual search, Collections, and FCPXML/EDL export — no gateway setup, no manual tagging.

A DAM governs all digital files by metadata for brand distribution — which logo is current, who may use it. A MAM handles production video: codecs, proxies, timecode, multi-track audio, timeline review. Cutsio bridges both with DAM-style sharing plus MAM-native handling and built-in visual AI.

The one that finds footage by content, not filenames. Search every frame by objects, scenes, actions, and speech, works on silent footage, and hand selects to Final Cut Pro or DaVinci Resolve. Compare the ten leading platforms in our software comparison.

Cutsio transcribes speech, detects scenes, and indexes visual content automatically on ingest. Type what you need — a quote, object, or scene — and get timestamped moments across your entire library. No logging required.

Plans include storage hours rather than a per-GB allowance: Pro 30 hours, Studio 150, Enterprise unlimited fair use. Visual indexing is separate — 300, 1,500, and 6,000 minutes — with extra indexing at $0.25 per minute. A 10-minute 4K ProRes file and a 10-minute H.264 file use the same allowance.

Yes, on Studio and Enterprise. The remote MCP server lets Claude, ChatGPT, Cursor, or VS Code search assets and transcripts and organize folders over OAuth with no API key. MCP search is text-based; frame-level visual search lives in the Cutsio app.

Compressed formats — H.264, ProRes, standard MXF — upload directly. ARRIRAW, RED R3D, and Blackmagic RAW pair with searchable ProRes proxies through the separate Enterprise raw ingest workflow. Camera raw is not included in per-hour plan pricing.

Free guides

Media Asset Management resources.

Guides and comparisons covering MAM workflows, metadata standards, and platform evaluations.

Explore more

Related features

Discover more ways Cutsio can help your team work with video.

Descript Alternative

AI-powered video editing with silence removal, transcription, best take detection, and XML/EDL export to NLEs.

Explore feature

Frame.io Alternative

Video review, collaboration, and delivery platform with AI search across all your media.

Explore feature

Dropbox Replay Alternative

Video review and pre-edit workspace with semantic search, AI summaries, collections, and XML/EDL export.

Explore feature

MCP Server

Connect Claude, ChatGPT, Cursor, or VS Code to your Cutsio library — search assets and transcripts, browse collections and folders, and file videos into folders in plain language.

Explore feature

Webhooks

Signed outbound webhooks for video.ready, video.failed, metadata.ready, transcript.ready, transcript.skipped, and transcript.failed. Svix delivery with retries, replay, and test events. Studio and Enterprise plans.

Explore feature

Full MAM. AI search. Unlimited reviewers.

Upload ProRes for AI-powered search across every frame. Pair supported camera originals through the Enterprise raw ingest add-on for conform. Share with your entire crew — unlimited reviewers at no extra cost.

Frequently Asked Questions

Real questions editors actually ask. No marketing fluff.

Cutsio is a media asset management platform built for video-heavy studio teams. Instead of tagging every file by hand, it automatically indexes footage by visual content, speech, scenes, and objects.

  • Search the library by describing a shot instead of remembering a filename.
  • Transcripts are generated for every upload automatically.
  • Organize assets into Collections without folder chaos.

Yes. Cutsio connects to cloud sources like Dropbox, Google Drive, Google Photos, and Vimeo so you can pull footage directly without downloading and re-uploading.

Teams can also send upload request links so clients and crew drop files straight into the right Collection — no account needed on their side.

ProRes upload is included on Studio and Enterprise plans. Enterprise workflows support saving ProRes review media alongside supported ARRIRAW, RED R3D, or Blackmagic RAW originals as linked pairs.

  • ProRes copy — searchable by scene, speech, and object.
  • RAW original — preserved with checksum verification as a conform asset.
  • Linked pair — download either format at any time.

Yes. Cutsio exports selects, markers, and structure as FCPXML or EDL, which import directly into Final Cut Pro or DaVinci Resolve.

Your pre-edit work carries into the NLE timeline instead of being re-logged by hand.

Plans are described in footage hours rather than gigabytes, which matters for video teams because higher-bitrate media does not consume more active-storage allowance than lower-bitrate files of the same duration.

  • Pro — 30 storage hours.
  • Studio — 150 storage hours.
  • Enterprise — unlimited storage hours.

Visual-indexing allowances are separate, with production add-ons for archive storage, extra users, and high-bitrate processing.