Cutsio Brand Kit
Everything you need to represent Cutsio consistently across product, marketing, and communications.
The Wordmark
Set in Inter Semibold with tight tracking. No symbol, no icon — just the name, treated with weight and clarity.
Light
On light backgrounds. Always use the dark wordmark.
Dark
On dark backgrounds. Always use the white wordmark.
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Inter
The Cutsio brand uses Inter, a variable open-source typeface designed for screen readability. Loaded from Google Fonts with weights 300–800.
Inter Light 300
Inter Regular 400
Inter Medium 500
Inter Semibold 600
Inter Bold 700
| Size | Weight | Usage |
|---|---|---|
| 40px | Semibold | Logo / Header wordmark |
| text-6xl (60px) | Semibold | Hero heading (desktop) |
| text-4xl (36px) | Semibold | Section heading |
| text-xl (20px) | Semibold | Card / subheading |
| text-base (16px) | Normal | Body copy |
| text-sm (14px) | Normal | Caption / secondary |
| text-xs (12px) | Semibold | Badge / uppercase label |
Brand voice
Cutsio communicates with clarity, confidence, and technical authority.
Direct
Say what the product does in plain terms. No jargon, no fluff. Benefit-first, feature-second.
Technical
Speak to professionals who understand codecs, NLEs, and raw formats. Precision over simplification.
Confident
Back claims with specifics. "Works with any format" not "supports most formats." Let the product speak.
UI patterns
Reusable component styles used across the Cutsio product and marketing site.
Badges
Pricing cards
Pro
Studio
PopularEnterprise
Keep the brand consistent.
Use the wordmark at clear sizes. Stick to the palette. Write with confidence. When in doubt, simplify.
The wordmark.